You’ve spent a couple of weeks cranking-out and then fine-tuning the content of your latest training course. What handouts, worksheets and workbook pages to include are decided, timings for the day penned in, and the overall structure of the slide deck is looking good. In fact, it’s all coming together rather nicely. Great stuff.
You’re a little anxious from a visual design point of view though, as your efforts are in danger of not cutting the mustard with the client and fail to engage course participants totally. As a ‘non-designer’, once more, there’s a nagging concern about how much time you can spend making your great, written content look visually appealing and do it the justice it deserves on the page and on the slide.
Sure, as has happened many times before, you’ve been given one or two templates to work with by your client, but it’s a struggle to get your head around – let alone work with – what they’ve provided. And even when you can, it’s all just so time-consuming. (Square pegs into round holes, anyone?)
Print deadlines are looming and you’ve already started writing a 2-day workshop for another project you are expected to deliver in-person and which is due to run within a few days of the end of the course you’re currently finalising. Phew. It’s all getting a bit crazy-busy… leaving aside the fact you have a new business proposal to submit within the week. Eek!
Compounding these issues, you’re also painfully aware of the need to produce, design and communicate your ideas, messaging and content clearly and consistently AND to ‘look the part’ from the get-go when you do. You know from experience that there’s rarely a second chance to change that first impression, whether it’s formed by a course attendee or new prospect. (Grr.)